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Catalog ads, explained
How catalog ads, product feeds and sale badges actually work, written for people who run a store and buy the traffic themselves. Every page answers one question first, then shows the steps.
Try the free previewCatalog ads
- Catalog ad templates, the options and when to use each
The five catalog ad template styles that actually work, what each one is for, and how to pick one for your products and your offer.
Updated 2026-09-11
- Meta's free catalog ad templates, and where they stop
What Meta's built in catalog overlays actually do, how to switch them on, and the four limits that push stores to render their own creative.
Updated 2026-09-11
- Why dynamic product ads look bad, and how to fix them
The six reasons catalog ads look worse than your hand made ads, from white backgrounds to crop ratios, and what to change in the feed to fix each one.
Updated 2026-09-11
Sale and promotion
- How to add sale badges to Meta catalog ads
Three ways to put a sale badge on a Meta catalog ad, what each one costs you in time, and the overlay rules that get products rejected.
Updated 2026-09-11
- Out of stock products in catalog ads, handled properly
How Meta treats out of stock products in catalog ads, why you still pay for sold out clicks, and the four settings that stop it happening.
Updated 2026-09-11
Product feeds
- Product feed optimisation for Meta, the fields that matter
Which product feed fields actually change Meta catalog ad delivery, which ones are ignored, and the order to fix them in for the biggest gain.
Updated 2026-09-11
- Shopify product images for Meta catalog ads
The image sizes, crops and file rules that make Shopify product photos work as Meta catalog ads, and the three fixes that matter most.
Updated 2026-09-11
- Supplementary feeds on Meta, and how to set one up
What a supplementary feed is on Meta, when to use one instead of editing your main feed, and the exact steps to upload and join it by product id.
Updated 2026-09-11